I love these Cadillac Kicks!
Twice a year, there is a huuuge (I mean huge) trade show in Vegas where established and up and coming designers introduce boutiques and store owners their new lines.
From the site,
"MAGIC Connects, Inspires and Fuels the World of Fashion.
MAGIC is where the international community of apparel, accessories
and footwear professionals trades information, previews trends, builds
business and shops fashion unlike anywhere else in the industry. Each
February and August, tens of thousands of attendees from over 80
countries meet more than 5,000 emerging-to-established brands to spark
the strategic connections that become the relationships of tomorrow.
MAGIC unites the largest and most influential network of buyers,
brands, media and decision makers via innovative initiatives, exclusive
access to cutting-edge information and conveniently merchandised show
areas: WWDMAGIC, FN PLATFORM, MENS/WEAR, STREET, S.L.A.T.E., POOLTRADESHOW, PROJECT and SOURCING at MAGIC. Recently named to Trade Show Executive’s Fastest 50 roster of rapidly growing events, February 2011 marked the launch of RIDE Unltd., the high-octane home of all things action sports, and The Concourse at WWDMAGIC, an interactive destination providing an insider perspective on the trends shaping the lives of today’s teens and young women.
By combining incomparable commercial potential, creative inspiration
and connection opportunities, MAGIC has become the most influential
force in fashion. With an average of nearly $200 million in per-day
order volume and 85% of the top 50 retailers in attendance, more
business is done at MAGIC than any other fashion retail trade
event—making MAGIC the definitive platform for conducting the business
of fashion."
Besides the actual trade show, a number of parties, fashion shows, seminars and general debauchery take place during the 3 or 4 day show. To attend, you must register and be apart of the press or apart of the fashion industry. (Or have really good connections!)
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